Vivendi reduced its dividend against the breakthrough of Mobile Free
Vivendi announced Thursday a decrease in its dividend to cope with increased competition in the mobile with the arrival of Free Mobile should put pressure on margins from its subsidiary SFR.
The new entrant has tumbled in early January on the market of mobile telephony with two offers at bargain prices, forcing competitors to lower prices of some of their offerings to attempt to limit the exodus of their subscribers.
Vivendi expects for 2012 a decline of 12% to 15% of EBITDA of SFR which is mainly due to increased competitive pressure on the French market for mobile.
"The overly favorable terms granted to the new mobile operator by the regulator, the State and the incumbent operator SFR lead to review carefully both its commercial offers that its expensive ; ts "said Jean-Bernard Levy, chief executive, said in a statement.
"These efforts will weigh adaptation in 2012 and 2013 on the results of Vivendi," he adds, saying anticipate a return to earnings growth in 2014.
Behind the second French operator France Telecom has lost 1% of its customers since the beginning of the year, said the head of Vivendi.
Its competitors also suffered from the arrival of the new entrant.
Bouygues Telecom, a subsidiary of Bouygues, said Wednesday it lost 159.000 customers in mobile telephony between the start of the year and February 15, which represents 1.4% of a total of 11.3 million customers, and announced a 300 million euro cost savings.
France Telecom has meanwhile announced the loss of 201,000 mobile customers in the same period, 0.7% of its fleet of 27 million customers in France, and lowered its pre ; vision of dividend for 2012.
Like the incumbent, Vivendi will adjust its dividend policy by paying more than one euro per share in cash for 2011 – against 1.40 euros in fiscal 2010 – more one bonus share per 30 shares held.
From 2012, the group will distribute 45% to 55% of adjusted net income in cash, against more than 50% historically.
Adjusted net income of Vivendi rose to 2.95 billion euros in 2011, slightly above the forecast of the group, revised e down in November. At that time it had reduced its estimate of three billion to 2.85 billion euros.
The turnover came out up 0.5% to 28.8 billion euros.